Department of Agricultural Journalism, University of Wisconsin, Madison.
Format:
Report
Publication Date:
1930
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26022
Notes:
23 pages., Series of public service advertisements for local banks to use to help develop farms and farming in their communities. Individual ads involve use of pasture lands, dairy feeding, soil building and weed control.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22476
Notes:
Agricultural Publishers Association Record, Jan 1, 1918 - July 1, 1918, Series No. 8/3/80, Box 2., Agricultural Publishers Association Archives. 8 pages., Rationale and details of a proposed campaign.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36849
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 18. 2 pages., Shows comparative lineage for 21 classes of advertising in all farm papers that appear in the National Advertising Records..
Saul, Ezra V. (author), Cornehlsen, John H., Jr. (author), Devoe, Donald B. (author), Niccoll-Ehmer, Marjy (author), Hansen, Clyde J. (author), Jaffe, Jack (author), Raben, Margaret W. (author), and Zurier, Janet (author)
Format:
Report
Publication Date:
1954-10-01
Published:
USA: U.S. Naval Training Device Centerm, Port Washington, Long Island, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07234
Notes:
Hal R. Taylor Collection. He used this as a resource in preparing materials for the Communication Training Program of the National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing., Technical Report SpecDevCen 494-08-1 216 pages
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
Notes:
37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of
this advertising focused on highly processed and highly packaged
foodswhich also tend to be the foods consumed in large quantities
in the United States relative to Federal dietary recommendations
such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the
U.S. Department of Agriculture spent $333.3 million on nutrition
education, evaluation, and demonstrations. This is approximately
what the food industry spent on advertising just for coffee, tea, and
cocoa, or for snacks and nuts; slightly more than half (60 percent)
the amount spent on advertising for carbonated soft drinks, and less
than half the amount spent promoting beer, or candy and gum, or
breakfast cereals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36895
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 7, Minutes of APA membership meeting, San Francisco, California, November 11, 1987., Members note reports from editors about increasing pressure from advertisers to influence editorial material. Suggested that publishers exchange information when this happens.
