Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25909
Notes:
Posted at www.thehoot.org > "Grassroots media" section, Indo-Asian News Service via Media South Asia. 2 pages., Features a radio station supported by an engineering college. It broadcasts for four hours each morning, with a similar rebroadcast each evening.
Tripp, Robert (author), Padre, Shree (author / Agricultural Research in Extenstion Network), Sudarshana (author), and Agricultural Research in Extension Network, United Kingdom
Format:
Report
Publication Date:
2003-07
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21063
Notes:
AgREN Network Paper No. 128. 10 pages, Adike Pathrike is a monthly farm magazine catering to cash-crop growers in parts of Karnataka and Kerala. The magazine covers a wide range of crops (commercial and subsistence) and farm and houshold management themes. It is 15 years old, is self-supporting, and has established a unique niche for itself, based on a philosophy of farmer participation in the generation of information. This approach is expressed through an insistence on farmer verification of technologies described in the magazine, an adaptive and interative approach to technology, and encouragement of farmer-to-farmer communication, and a counterbalance to government and industry promotional campaigns.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22983
Notes:
Pages 57-63 in V.S. Gupta, Rural press: problems and prospects. Press Institute of India, New Delhi. 78 pages., Reports that there are about 250 farm periodicals published in India, of which about 190 are in Hindi and other regional languages. About 8,000 small newspapers operating in and for the countryside. "Although there are 21 agricultural universities and 33 research institutes of the ICAR, there seems to be a near absence of concern for using farm periodicals as media for transfer for technology."
Ninan, Sevanti (author) and Malaviya, Sushmita (author)
Format:
Report
Publication Date:
2004-06-28
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23931
Notes:
Via The Hoot, Media Foundation, New Delhi, India. 6 pages., "Two years ago newspaper publishers in these parts witnessed a decline in circulation because of the influence of electronic media. But now there is a whole new territory being carved out in Hindi-speaking rural India b y newspapers which see their urban markets stagnating, and advertising being taken away by TV channels."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25911
Notes:
Posted at www.thehoot.org > "Grassroots media" section, Via Media South Asia. 3 pages., "A low-profile, but innovative and imaginative farm journal is very popular among cash-crop growers in southern Karnataka and northern Kerala." Variously spelled "Adike Patrike" and "Adike Pathrike"
