The rural newspaper revolution: Rural India is developing the newspaper reading habit. And rapidly becoming discerning

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ninan, Sevanti (author) and Malaviya, Sushmita (author)
    Format:
    Report
    Publication Date:
    2004-06-28
    URL:
    http://www.thehoot.org/story.asp?storyid=Web21965228116Hoot75913PM1233&pn=1&section=S16
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23931
    Subject Term:
    circulation, coverage, development communication, farm journals, farmers, India, newspapers, publishing, readership, reporting, rural people, trends in farm publishing, Development journalism, and information access
    Notes:
    Via The Hoot, Media Foundation, New Delhi, India. 6 pages., "Two years ago newspaper publishers in these parts witnessed a decline in circulation because of the influence of electronic media. But now there is a whole new territory being carved out in Hindi-speaking rural India b y newspapers which see their urban markets stagnating, and advertising being taken away by TV channels."

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