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The rural newspaper revolution: Rural India is developing the newspaper reading habit. And rapidly becoming discerning

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ninan, Sevanti (main author), Malaviya, Sushmita (author)
Format:
Report
Publication Date:
2004-06-28
URL:
http://www.thehoot.org/story.asp?storyid=Web21965228116Hoot75913PM1233&pn=1&section=S16
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149
Subject Term:
circulation, coverage, development communication, farm journals, farmers, India, newspapers, publishing, readership, reporting, rural people, trends in farm publishing, Development journalism, information access
Notes:
Via The Hoot, Media Foundation, New Delhi, India. 6 pages., "Two years ago newspaper publishers in these parts witnessed a decline in circulation because of the influence of electronic media. But now there is a whole new territory being carved out in Hindi-speaking rural India b y newspapers which see their urban markets stagnating, and advertising being taken away by TV channels."