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Reforming farm journalism: the experience of Adike Pathrike in India

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Tripp, Robert (main author), Padre, Shree (author / Agricultural Research in Extenstion Network), Sudarshana (author), Agricultural Research in Extension Network, United Kingdom
Format:
Report
Publication Date:
2003-07
URL:
www.odi.org.uk/agren/papers/agrenpaper_128.pdf
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139
Subject Term:
agricultural development, development, development communication, Farm Journal, farmers, India, participation, roles, Development journalism
Notes:
AgREN Network Paper No. 128. 10 pages, Adike Pathrike is a monthly farm magazine catering to cash-crop growers in parts of Karnataka and Kerala. The magazine covers a wide range of crops (commercial and subsistence) and farm and houshold management themes. It is 15 years old, is self-supporting, and has established a unique niche for itself, based on a philosophy of farmer participation in the generation of information. This approach is expressed through an insistence on farmer verification of technologies described in the magazine, an adaptive and interative approach to technology, and encouragement of farmer-to-farmer communication, and a counterbalance to government and industry promotional campaigns.