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    1. Contrasting Private and Public Sector Marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Christopher H. Lovelock and Charles B. Weinberg (author) and Harvard University
    Format:
    Proceedings
    Publication Date:
    1974-01-01
    Published:
    USA: American Marketing Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes 9 Document Number: D09141
    Journal Title:
    1974 Combined Proceedings, Series 36
    Notes:
    Francis C. Byrnes Collection, New Marketing for Social and Economic Progress and Marketing's Contributions to the Firm and to the Society.