Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
Notes:
15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11657
Notes:
16 pages., Paper presented at the 2019 conference of the Australian Agricultural and Resource Economics Society, February 12-15, 2019, Melbourne, Australia., Reports on an online survey among consumers in three Chinese cities. Analyses indicated that the New Retail e-commerce mode of food consumption was significantly associated with food choice motives such as taste appeal, quality concerns, others' reviews, discount, gender, household size, age, income, occupation and marital status. Live aquatic product and fresh fruit were the most frequently consumed food categories with the New Retail mode of the consumers.
Conference paper, International European Forum, Innsbruck, Austria, February 5-9, 2018. Pages 271-283 in proceedings published in this journal., The increasing impact due to urban population’s food supply causes a series of negative externalities related to food production, transformation and transportation. FAO and other institutions are trying to integrate traditional models of food supply with alternative ones like Urban and Peri-Urban Agriculture (UPA). Defining the drivers that motivate the participation in different types of UPA could be useful to plan more participated and effective UPA development policies. Barcelona (Spain) hosts a number of cases representing different declinations that UPA can assume. This work aims at describing the differences in terms of motivations to enter the various typologies of Urban Agriculture (UA) in Barcelona. Data were collected through semi-structured interviews to 4 groups of users representing 3 of the most widespread models of UA initiatives in Barcelona (Allotment Gardens, Community Gardens, Pla Buits.) The results showed that participation in UA is mainly motivated by relational aspects and knowledge exchange and differences exist among the various UA models. Political reasons are mostly influencing the Community Gardeners while Pla Buits users’ mains motivations are related to socialising and Allotment gardeners are mainly motivated by environmental aspects. Differences in the participants’ demographic characteristics also emerged. Better targeted public policies contents and communication strategies for UPA development can thus be derived by the results obtained; to this end, recommendations have been provided. Further research should broaden the range of case studies and the sample size, in order to provide a more effective and comprehensive tool for tailoring UPA developing strategies to different contexts.
Hirsch, Darya (author), Heuschkel, Zoe (author), and Terlau, Wiltrud (author)
Format:
Paper
Publication Date:
2018
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10930
Notes:
2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck, Austria. International European Forum on System Dynamics and Innovation in Food Networks. 5 pages., Urban food systems consist of many stakeholders with different perspectives, different interests and different governance tools. This study aimed at developing potential future scenarios for the food system of Cologne by analysing the system with a Delphi approach. In our research-design, the suitability of the Delphi-method was evaluated not only as a tool for future modelling and scenario design, but also as a communication tool among the group of participants on a multistakeholder platform. As a case study, the Food Policy Council of Cologne, Germany was used. Cologne can be seen as a forerunner among German cities in the development of a new urban food policy. Some of the successful steps to re-envisioning food as an urban system include joining the Milan Urban Food Policy Pact, the decision of the City Council to become an edible city and the establishment of a Food Policy Council. For the study it was important to capture participants’ visions of a common goal regarding the governance of the urban food system and also to identify mental ‘silos’. It was obvious that the municipality of Cologne together with the Food Policy Council made great efforts towards participatory processes to build a vision for a sustainable and regional food supply. However, many stakeholder-groups in the process still work exclusively among themselves and do not actively practice the confrontation with the viewpoints of other relevant groups. This supports the maintenance of ‘silos’ and leaves little room for face-to-face discussions. Therefore, the primary aim of this study is to explore key components of food provisioning in the future for Cologne while confronting all stakeholders (municipal administration and politicians, farmers and food activists) with the perspectives of all group members. We used a multi-stakeholder Delphi approach with 19 panellists to find out essential components of the municipal regional food provisioning system in Cologne. Unique in this Delphi study is the bringing together of municipal administration, regional urban farmers and food activists. The research is still on-going, but preliminary results show that more communication among all relevant actors, especially horizontally among different city departments, in the urban food system is needed.
