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    11. Substitution between online and offline advertising: evidence from the carbonated soft drink industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
    Format:
    Paper
    Publication Date:
    2015-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
    Notes:
    Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.

    12. Television advertising for national development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Elkamel, Farag M. (author / Centre for Development Communication, Cairo, Egypt)
    Format:
    Paper
    Publication Date:
    1991
    Published:
    Egypt
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14102
    Notes:
    Pages 84-97 in Kwame Boafo and Nancy George (eds.), Communication processes: alternative channels and strategies for development support, IDRC-MR274e, International Development Research Centre, Canada. 1991. 97 pp. Selected papers prepared for a seminar held in Nairobi, Kenya, November 14-16, 1990.