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Television advertising for national development

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Elkamel, Farag M. (main author / Centre for Development Communication, Cairo, Egypt)
Format:
Paper
Publication Date:
1991
Published:
Egypt
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, campaigns, development communication, education effects, educational media television, educational television, Egypt, family planning, health education, media effectiveness, television
Notes:
Pages 84-97 in Kwame Boafo and Nancy George (eds.), Communication processes: alternative channels and strategies for development support, IDRC-MR274e, International Development Research Centre, Canada. 1991. 97 pp. Selected papers prepared for a seminar held in Nairobi, Kenya, November 14-16, 1990.