9 pages., via online journal., This study assessed the use of Facebook by farmers and extension agents in Otukpo Local Government Area of Benue State, Nigeria. One Hundred respondents (80 farmers and 20 extension agents) were selected using purposive and random sampling techniques. Research findings revealed that most farmers (56.2%) reported a low level of use of Facebook, while 50% of extension agents made high use of Facebook. Major constraints to using Facebook were poor network services for farmers and power failure for extension agents. Sex, formal education and income had significant effect on the farmers' level of Facebook use. It is therefore recommended that Internet services and electricity be improved in the study area.
Pilař, Ladislav (author), Stanislavská, Lucie Kvasničková (author), Rojík, Stanislav (author), Kvasnička, Roman (author), Poláková, Jana (author), and Gresham, George (author)
Format:
Online journal article
Publication Date:
2018
Published:
United Arab Emirates University
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10681
9 pages., via online journal., In recent years, organic food production has been rising dramatically both in the EU and the USA. Previous research on consumer perception of organic food has mainly employed questionnaire survey methods. However, in the current age of the social network phenomenon,social media could prove to be a rich source of data. Increasingly, consumers are using social networks to share personal attitudes and experiences. This shared content could inform us about consumer opinions. Social network analysis and related sentiment analysis could allow identification of consumers’ experience and feelings about organic food. We investigated the perception of organic food using
1,325,435 Instagram interactions by 313,883 users worldwide. The data were recorded between July 4, 2016, and April 19, 2017. We identified three major hashtag areas (healthy, vegan, and clean food). The sentiment analysis revealed three dominant areas related to the #organicfood hashtag (feelings, taste, and appearance). Cluster analysis extracted four areas, as follows: Healthy living, Vegetarian, vegan, and raw diets, Clean eating, and Active healthy living. The mentioned communities are significant and useful at identification of customers values for farmers organic food product management and marketing communication in terms of product positioning.
Via online journal, Purpose: Rural advisory services ensure agricultural information is disseminated to rural populations, yet they are less accessible to women. This research provides insight on gender differences in information access by investigating frequency of use and preference of agricultural information sources by gender in a rural setting, differentiated according to literacy and age. Design/Methodology/approach: This study interviewed 401 male/female individuals in farm households in Jhang and Bahawalpur district of Punjab, Pakistan in 2016. Findings: Men and women farmers’ use and preferences in accessing information sources are extremely different. Women hardly use sources for agricultural information, and value interpersonal communication from informal sources. In contrast, men use and value official agencies more. Radio, surprisingly, was very rarely used, contradicting previous findings of research elsewhere. Age and literacy affect differences between women more than it does between men, particularly for convenient locations to access information. Practical implications The study identified and refined major gender differences regarding use and preference for agricultural information in relation to age and literacy, and helps to articulate options to improve gender equality of access to agricultural information in Pakistan. Theoretical implications: The focus and outcomes regarding gender intersecting with age and literacy in agricultural information access imply the need for more refined socio-economic models, discerning and interrelating gender and other social dimensions beyond the standard of male-headed households. Originality/value: This paper adds to the growing body of evidence on information access according to gender, highlighting the need to investigate deeper socio-cultural issues around age and literacy.
Via Online Journal, Extension is challenged with meeting the needs of a variety of stakeholders. As the country becomes
more urban, Extension may need to adapt programming to reach new clients. Having an
understanding about what, when, and how urban food producers gather information is important
to address their needs. Information that is relevant, up-to-date, and meets clients’ needs, enables
their ability to adopt new ideas and innovative technologies, providing more opportunities for
success. A mixed-method research design explored the information needs and information-seeking
behavior of urban food producers in Columbus, Ohio. Urban food producers in this study most
needed information to increase food production. Respondents preferred to receive information
from the Internet and other electronic media over conventional information sources. This group of
urban producers trusted information from university and Extension sources, but expressed mixed
opinions about their personal experiences with OSU Extension.
Dan, Viorela (author), Osterheider, Angela (author), Raupp, Juliana (author), and Department of Communication Studies and Media Research, Ludwig Maximilian University of Munich, Oettingenstrße
Format:
Online journal article
Publication Date:
2018-12-22
Published:
[place of publication not identified]: SAGE Publishing
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10124
34 pages., via online journal, he use of antibiotics in agriculture contributes to antimicrobial resistance. We surveyed German farmers (n = 336) on their intention to adopt alternative antimicrobial agents (AAA) and used the diffusion of innovations approach as a theoretical guide. (1) Farmers’ views regarding the relative advantage and complexity of AAA, (2) their use of and trust in information sources and channels, and (3) various individual and organizational characteristics were entered as predictors in two explorative models. While farmers’ intention to adopt AAA was generally very high, selected variables in all three categories predicted variations in the intensity of the adoption intention.
3 pages., via online journal., We often wonder why many a time our policies defy logic and our engineering designs lack a human element. There is no dearth of advances in scientific research and technologies. However, the large‐scale implementation of this knowledge and capacity on the field lags behind several decades in some regions. Unfortunately, the farmers not always benefit from these, least on the large‐scale. Well, the mystery may lie in the underlying communication processes that are supposed to be part of designing policies, institutions, engineering infrastructure, machines, products or any man‐made thing or rule. Or, sometimes it may be just due to a complete lack of any such processes during the design phase. Obviously, agricultural water management (AWM) for food production, particularly in many developing countries, is no exception to this phenomenon.