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    Start Over Format Journal article Subject Term promotion Subject Term sales promotion

    22. Market development programs help expand U.S. high-value agricultural exports

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ackerman, K.Z. (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    International: Economic Research Service, U.S.Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14788
    Journal Title:
    FoodReview
    Journal Title Details:
    17(3) : 23-27

    24. Newspaper advertising in food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallo, Anthony E. (author) and Boehm, William T. (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10580
    Journal Title:
    National Food Review
    Journal Title Details:
    8(1) : 16-19
    Notes:
    4 pages., via database, Much attention has been focused on the relationship between advertising and food prices. Critics argue that advertising food products only increases costs-costs that consumers ultimately must pay. Others contend that the advertising is quite beneficial from an information perspective, particularly in light of its relatively small cost. Newspapers are one of the principal means of advertising by the food industry, second only to television. In 1978, almost $1 billion was spent for newspaper ads by firms in the food marketing system (foodstores, food manufacturers, and eating and drinking places). These ads are read by three out of every four consumers. Among all retailers, grocery stores rank third in the volume of newspaper advertising purchased; food manufacturers rank fifth among all manufacturers.

    25. Offering value to the customer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    DeMers, Mary Streett (author), Findley, Kim (author), and Scholz, Christy (author)
    Format:
    Journal article
    Publication Date:
    2015-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06136
    Journal Title:
    Agri Marketing
    Journal Title Details:
    53(5) : 24-25
    Notes:
    Focus on premiums and incentives.

    29. Reading promotional materials isn't enough

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Faguy, Denise (author) and Farms.com Professional Services, Guelph, Ontario, Canada.
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28167
    Journal Title:
    Farms.com Highlighter Newsletter
    Notes:
    Via online issue. 2 pages.