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    Start Over Format Journal article Subject Term product promotion

    1. "It's not easy being green": the greenwashing of environmental discourse in advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Budinsky, Jennifer (author) and Bryant, Susan (author)
    Format:
    Journal article
    Language:
    English / French
    Publication Date:
    2013
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07383
    Journal Title:
    Bryant, Susan
    Journal Title Details:
    38(2) : 207-226

    2. "Just once" is all it took : campaign scores with simplicity and "in-your-head" approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1994-04
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07689
    Journal Title:
    Agri Marketing
    Journal Title Details:
    32 (4) : 60-63
    Notes:
    James F. Evans Collection

    5. Admen try to make juice loving-world swoon for a prune: the fruit, dry and a subject of smirking, goes before public, wrinkles and all

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Larson, Erik (author)
    Format:
    Journal article
    Publication Date:
    1983-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08465
    Journal Title:
    Wall Street Journal
    Journal Title Details:
    1983(February 15) : 1

    6. Ag's influencer : third-party testing, programs serve as information source to farmers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Mary (author / Associate Editor, Agri Finance) and Associate Editor, Agri Finance
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03029
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(7) : 30-31
    Notes:
    James F. Evans Collection

    7. Assessing the effectiveness of fluid milk advertising in Ontario

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goddard, E.W. (author), Tielu, A. (author), and Goddard: Assistant Professor, Department of Agricultural Economics and Business, University of Guelph, Guelph, Ontario, Canada; Tielu: Doctoral Student, Department of Agricultural Economics and Business, University of Guelph, Guelph, Ontario, Canada
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03081
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    36(2) : 261-278
    Notes:
    James F. Evans Collection

    9. Better by the bunch : controversial campaign rings up sweet sales for California grapes

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1994-04
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07691
    Journal Title:
    Agri Marketing
    Journal Title Details:
    32 (4) : 66
    Notes:
    James F. Evans Collection