Format: Journal article / Subject Term: outdoor and television

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2006-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23933
Journal Title:: Agri Marketing
Journal Title Details:: 44(3) : 42-71
Notes:: Results of various categories of the 2006 award program of the National Agri-Marketing Association.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2008-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27653
Journal Title:: Agri Marketing
Journal Title Details:: 46(3) : 36-62
Notes:: Posted at www.agrimarketingdigital.com?i=01-Apr-2008

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chan, Kara (author) and McNeal, James U. (author)
Format:: Journal article
Publication Date:: 2007-03
Published:: China
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36403
Journal Title:: Asian Journal of Communication
Journal Title Details:: 17(1) : 97-116

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Palmer, Edward L. (author) and Carpenter, Courtney F. (author)
Format:: Journal article
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36502
Journal Title:: Media Psychology
Journal Title Details:: 8(2) : 165-190

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Negi, K.S. (author), Khandpal, S.D. (author), Kumar, Ashish (author), and Kukreti, Manishi (author)
Format:: Journal article
Publication Date:: 2006-07
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01390
Journal Title:: JK Science
Journal Title Details:: 8(3) : 133-138

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hallahan, Nancy (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35967
Journal Title:: Agri Marketing
Journal Title Details:: 49(1) : 19-20
Notes:: Posted at http://www.agrimarketingdigital.com

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gallo, Anthony E. (author) and Boehm, William T. (author)
Format:: Journal article
Publication Date:: 1979
Published:: USA: AgEcon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10580
Journal Title:: National Food Review
Journal Title Details:: 8(1) : 16-19
Notes:: 4 pages., via database, Much attention has been focused on the relationship between advertising and food prices. Critics argue that advertising food products only increases costs-costs that consumers ultimately must pay. Others contend that the advertising is quite beneficial from an information perspective, particularly in light of its relatively small cost. Newspapers are one of the principal means of advertising by the food industry, second only to television. In 1978, almost $1 billion was spent for newspaper ads by firms in the food marketing system (foodstores, food manufacturers, and eating and drinking places). These ads are read by three out of every four consumers. Among all retailers, grocery stores rank third in the volume of newspaper advertising purchased; food manufacturers rank fifth among all manufacturers.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pritchett, James G. (author), Liu, Donald J. (author), and Kaiser, Harry M. (author)
Format:: Journal article
Publication Date:: 1998-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06017
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 23(1) : 155-169

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
Format:: Journal article
Publication Date:: 1998-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 23(1) : 155-169
Notes:: Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.

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