Search

    3. If it's worth doing, it's worth over-doing: Burrus Hybrids earns success with the fundamentals of marketing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23845
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 46, 48, 50
    Notes:
    Features the marketing approach of Burrus Hybrids, Arenzville, Illinois.

    6. The association endorsement and consumers' intention to purchase

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daneshvary, Rennae (author) and Schwer, R. Keith (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21585
    Journal Title:
    Journal of Consumer Marketing
    Journal Title Details:
    17(3) : 203
    Notes:
    Article investigates the impact of celebrity endorsements on consumers' purchase intentions. Celebrities were members of the Professional Rodeo Cowboys Association.

    7. U.S. overseas market promotion: an overview of nonprice programs and expenditures

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ackerman, K.Z. (author), Henneberry, S.R. (author), and Eshleman, T. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14798
    Journal Title:
    Agribusiness
    Journal Title Details:
    8(1) : 57-78