search through journal, This study examined the daily influences that affected the behavior of agricultural communications personnel as professional communicators. If focused on the conditions that the employees perceived as influencing their behavior and how these phenomena related to the total communications process of the department. The researcher used Strauss and Corbin's grounded theory method of qualitative research. The findings of this study suggest that changing organizational needs are affecting the professional behavior of communications personnel. The relationship between agricultural communications departments and their clientele, both internal and external, is changing because of budget-slashing priorities common throughout institutions of higher education. (original)
27 pages., The study on the information-seeking behavior of the agricultural community was undertaken in the attabira area of bargarh district of Odisha with objectives to study the different areas in which they require information frequently and determine the sources through which they rely on. It was found that most of the people are dependent upon agriculture in the attabira area. They started working at the age of 18. Most of the farmers (85.6%) of farmers opted for pooja seeds for cultivation. The study shows 7.36% of the respondents are facing difficulties in irrigation facilities. About 78.9% of the people are talking about MSP (Minimum support price). About 7.3% of farmers gathered information from social media, TV, Call centers, etc. It is observed that the highest numbers of people are talking from a nationalized bank. The farmers were getting information from various sources like TV media, print media, etc. The library plays a crucial role in the dissemination of knowledge. The farmer knowledge center was established where they could get their query solved. The knowledge centers need to provide the right information at the right time in a personal way. The result reveals that a large number of people of the attabira district are influenced by socio-economic variables.
7 pages., The study highlighted the information needs and information sources used by the farmers of Kurukshetra district. Data were elicited through the questionnaire. All the farmers needed information on availability and use of pesticides, fertilizers for the crop, disease, pest, weed control, knowing and selling market prices of crops followed by government schemes/policies (98.1%), variety and new cropping system, availability of seeds (96.2%), Agricultural loan (73.1%), weather/weather forecast (73.1%), etc. The majority of the respondents (59.6%) were using newspapers in which Dainik Bhaskar (46.2%) was the first choice of farmers and (30.8%) banners and wall paintings were also assisted. Mobile phones (69.2%) and Television (67.3%) were major electronic sources among them. All the respondents were using these sources to increase agricultural production, availability and know the current market prices. While (90.4%) were using proper use of fertilizers/medicines/pesticides and curing diseases followed by (82.7%) know about new agricultural technology, weather (76.9%). Insufficient information literacy, information communication technology (ICT) skills (87.7%), and inadequate training opportunities (61.5%) were the main constraints faced by farmers. Satisfaction was high in electronic sources (53.8%) than print information (23.1%) sources for their agricultural information among the farmers of Kurukshetra.
Fisher, Karen E. (author), Marcoux, Elizabeth (Betty) (author), Miller, Lupine S. (author), Sanchez, Agueda (author), and Ramirez Cunningham, Eva (author)
Format:
Journal article
Publication Date:
2004-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24567
Doster, D. Howard (author), Musser, Wesley G. (author), Ortmann, Gerald F. (author), Patrick, George F. (author), and Agricultural Economics, Purdue University, Lafayette, IN; Agricultural Economics, University of Natal, South Africa; Agricultural Economics, Pennsylvania State University, University Park, PA; Agricultural Economics, Purdue University, Lafayette, IN
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07237
