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    33. Standardisation versus cultural adaptation in food advertising: insights from a two-culture market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cervellon, Marie-Cecile (author) and Dube, Laurette (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36490
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    19(4) : 429-447

    34. The Brady Co. hatches a winner : San Diego chicken creates marketing "coop" at poultry show

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Slayton, E.R. (author / Brady Co., Menomoee Falls, WI) and Brady Co., Menomoee Falls, WI
    Format:
    Journal article
    Publication Date:
    1985-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00906
    Journal Title:
    Agri Marketing
    Journal Title Details:
    23(8): 52-54
    Notes:
    AgComm Teaching

    36. Unhealthy food: food and beverage references in comedy series

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mayrhofer, Mira (author), Naderer, Brigitte (author), and Binder, Alice (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10855
    Journal Title:
    Journalism and Mass Communication Quarterly
    Notes:
    First published May 7, 2019. In press., We analyzed comedy series for food and beverage references, with particular attention to their type of presentation, along with the characteristics of actors associated with the references. Because the generally positive tone of comedy series can exert affective influence over audiences, the result that clearly unhealthy products appeared more often (food: 51.6%; beverage: 40.5%) than clearly healthy ones (food: 11.2%; beverage: 19.6%) could be especially problematic. Moreover, women (56.5%; men: 47.4%) and African American characters (62.7%; Caucasians: 51.5%; Other: 44.7%) were significantly more often associated with unhealthy foods, which could prompt stereotypes of such individuals.