The non rules: creating effective ads for agricultural products

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scott, Jim (author)
    Format:
    Journal article
    Publication Date:
    1979-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16291
    Journal Title:
    New Agriculture
    Journal Title Details:
    Fall/1979: 22-25
    Subject Term:
    advertising, appeals (message), humor, message content, writing skills, and marketing communication
    Notes:
    4 p

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