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    18. From boring bug lectures to interactive invertebrate learning - using audience participation software to "actively" transform grains industry training

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Charleston, Kate (author), McLennan, Austin (author), Bellati, Judy (author), Henry, Ken (author), Umina, Paul (author), Mangano, Peter (author), Brier, Hugh (author), and Severtson, Dustin (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30625
    Journal Title:
    Extension Farming Systems Journal
    Journal Title Details:
    5(2) :175-180

    20. Generic promotion of sorghum for food and industrial uses

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Gary W. (author) and Capps, Oral, Jr. (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11389
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    32(1) : 13-29
    Notes:
    17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.