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    1. A choice experiment model for beef: what U.S. consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability

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    2. A comparison of consumer sensory acceptance, purchase intention, and willingness to pay for high quality United States and Spanish beef under different information scenarios

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    3. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    4. Challenges involves in the Salmonella Saintpaul outbreak and lessons learned

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    9. European consumers' willingness to pay for U.S. beef in experimental auction markets

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