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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
- Journal Title:
- Chicago Booth Magazine
- Journal Title Details:
- 36(3) : 13
- Notes:
- Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Johnson, Frederick L. (author)
- Format:
- Journal article
- Publication Date:
- 2004
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06003
- Journal Title:
- Minnesota History
- Journal Title Details:
- 59(1) : 4-16
- Notes:
- Development of "puffed" rice, wheat and corn cereal as an advertising icon for the Quaker Oats Company.
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barling, David (author), Sharpe, Rosalind (author), and Lang, Tim (author)
- Format:
- Journal article
- Publication Date:
- 2009
- Published:
- UK
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05836
- Journal Title:
- International Journal of Agricultural Sustainability
- Journal Title Details:
- 7(4) : 261-278
