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    2. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

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    3. A portrait of food and drink in commercial TV series

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    5. Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the U.S

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    6. Advertising the U.S. national organic standard: A well-intentioned cue lost in the shuffle?

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    8. Are organic consumers preferring or avoiding foods with nutrition and health claims?

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    9. Asymmetric information in product markets: looking to other sectors for institutional approaches

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