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    1. Proof of concept: leveraging large language models for qualitative analysis of participant feedback

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crocker, Andrew B. (author), Schmidt, Marcelo (author), Tejeda, Juan Diego (author), and Rodriguez-Mori, Howard (author)
    Format:
    Journal article
    Publication Date:
    2025-02-15
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13541
    Journal Title:
    The Journal of Extension
    Journal Title Details:
    63(1)
    Notes:
    11 pages, This proof-of-concept study explores the innovative application of Large Language Models (LLMs) for qualitative analysis of feedback from an Extension program, addressing the challenge of efficiently analyzing qualitative data. The study juxtaposes traditional human-led qualitative analysis with Artificial Intelligence (AI)-driven techniques, revealing the complementary strengths of human insights and AI efficiency. It underscores the potential of LLMs to enhance qualitative analysis while recognizing the need for human oversight to ensure depth and context accuracy. This research contributes to the fields of program evaluation and data analysis, offering a new paradigm for integrating advanced AI tools in qualitative research.

    2. Report for America, report about communities: local news capacity and community trust

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wenzel, Andrea D. (author), Ford, Sam (author), and Nechushtai, Efrat (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11515
    Journal Title:
    Journalism Studies
    Journal Title Details:
    21(3) : 287-305
    Notes:
    19 pages., Online via UI e-subscription., Authors examined impacts of efforts by Report for America (RFA) to strengthen the capacity of local news and increase trust from the perspective of two communities: a neighborhood on Chicago's West Side and a rural county in eastern Kentucky. Findings illustrated "the influence of place and power dynamics on how residents navigate trustworthiness factors." They also revealed lack of feedback loops to provide coverage for communities.

    4. Marketing with more: an in-depth look at relationship marketing with new media in the green industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 7-18

    5. Effectiveness of radio-agricultural farmer programme in technology transfer among rural farmers in Imo State, Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Njoku, J.I.K. (author)
    Format:
    Journal article
    Publication Date:
    2016-06
    Published:
    Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D07411
    Journal Title:
    Net Journal of Agricultural Science
    Journal Title Details:
    4(2) : 22-28

    6. Making a case for McDonald's: a qualitative case study examining the McDonald's "Our Food Your Questions" campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gorham, Laura M. (author), Gibson, Courtney (author), and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08166
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 17-32

    8. Collaborating with your clients using social media and mobile communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Typhina, Eli (author), Bardon, Robert E. (author), and Gharis, Laurie W. (author)
    Format:
    Journal article
    Publication Date:
    2015-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09487
    Journal Title:
    Journal of Extension
    Journal Title Details:
    53(1) : 1TOT2

    10. Set it and forget it: the one-way use of social media by government agencies communicating science

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, Nicole M. (author) and VanDyke, Matthew S. (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06452
    Journal Title:
    Science Communication
    Journal Title Details:
    37(4) : 533-541