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    72. The cow that stole Christmas: framing the first U.S. mad cow crisis

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    73. The cow that stole Christmas? Exploring the role of media coverage in recent BSE outbreaks

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    74. The economic value of public relations expenditures: food safety and the strawberry case

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    76. The impact of social amplification and attenuation of risk and the public reaction to mad cow disease in Canada

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    78. The public and effective risk communication

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    80. The rise and fall of risk reporting: media coverage of human genetics research, "False Memory Syndrome" and mad cow disease

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