1 - 3 of 3
Number of results to display per page
Search Results
2. Getting consumers to eat more whole-grains: the role of policy, information, and food manufacturers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mancino, Lisa (author), Kuchler, Fred (author), and Leibtag, Ephraim (author)
- Format:
- Journal article
- Publication Date:
- 2008
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11462
- Journal Title:
- Food Policy
- Journal Title Details:
- 33 : 489-496
- Notes:
- 17 pages., Online via UI electronic subscription, Case study assessing the effects of the 2005 Dietary Guidelines published jointly by the U.S. Department of Health and Human Services and U.S. Department of Agriculture. Findings suggested that release of the guidelines and related media attention increased availability and sales of whole-grain foods. Emphasized the key role of product reformulation, induced by competition among food suppliers.
3. Prospects for promotion of 'wild' shrimp in japan: Implicati
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Williams, S. C. (author)
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- Emerald Group Publishing Limited
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10173
- Journal Title:
- European Journal of Marketing
- Journal Title Details:
- 26(10) : 32-51
- Notes:
- Via online journal., Recent developments in shrimp culture have resulted in the entry of high-quality, lower priced shrimp into the Japanese market, displacing the Australian product from its previously competitive position. The response of producers in Australia has been to form the Australian Prawn Promotion Association (APPA). An inspection of the literature suggests that demand-, product-, market-, and producer-related factors are thought necessary for successful promotion of agricultural and seafood products. In an attempt to analyze these factors, research was conducted in Japan in April and August 1991. Information for the study was gained from a review of the available literature and from interviews with the staff of a wide cross-section of companies and other organizations involved in the Japanese shrimp industry. It was found that: 1. the prospects of an APPA-style promotional campaign aimed at reducing the price elasticity of demand appear poor, and 2. there are few opportunities to differentiate Australian product effectively.