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2. Analysis of communication patterns and procedures used by village level workers in Karnataka State
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reddy, H.N.B. (author) and Singh, K.N. (author)
- Format:
- Journal article
- Publication Date:
- 1977
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 48 Document Number: C00064
- Journal Title:
- Indian Journal of Extension Education
- Journal Title Details:
- 13 (3/4) : 19-26
3. Communication sources used by extension personnel and farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Narwal, R. S. (author), Singh, B. (author), and Malik, S.J. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26846
- Journal Title:
- Indian Journal of Extension
- Journal Title Details:
- Vol. 39, Issues 1-2, pp. 26-30
- Notes:
- Printed in 2003.
4. Communication strategy for fertiliser promotion
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Choudhary, B.N. (author), Prasad, C. (author), and District Training Officer, Pusa, Bihar, India; Assistant Director, General Education, I.C.A.R., New Delhi, India
- Format:
- Journal article
- Publication Date:
- 1977-04
- Published:
- India: The Fertiliser Association of India, New Delhi, India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04914
- Journal Title:
- Fertilizer Marketing News
- Journal Title Details:
- 8 (4) : 1-4
- Notes:
- James F. Evans Collection
5. Diffusion of agricultural health and safety information: a two part study of Oklahoma farmers and extension agricultural engineers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oskam, Judy B. (author / School of Mass Communications at Texas Tech University)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08449
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 79 (1) : 13-25
- Notes:
- search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
6. Disseminating crop variety trial results via agricultural newspaper supplements
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fett, John (author), Mundy, Paul (author), and Department of Agricultural Journalism, University of Wisconsin; International Institute for Rural Reconstruction
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08446
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 79 (2) : 15-23
- Notes:
- search through journal, This study evaluated disseminating annual crop variety trial results through supplements in agricultural newspapers. Results indicate that the supplements were a cost-effective method to reach a large percent of the state's farmers with timely information. Two-thirds of the respondents recalled seeing the supplement and nearly all of these read at least part of it. Nearly one-half of those who read the supplement saved it for future reference. Most county extension agricultural agents approve of disseminating this kind of information through supplements. However, some oppose distributing copies of supplements through the extension office when these supplements contain advertising. (original)
7. Farmer counsellors
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Russell, H.M. (author / Senior Scientific Services Officer, Department of Agriculture, Victoria, Australia) and Senior Scientific Services Officer, Department of Agriculture, Victoria, Australia
- Format:
- Journal article
- Publication Date:
- 1976
- Published:
- Australia: Faculty of Agriculture and Forestry, University of Melbourne
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05495
- Journal Title:
- Melbourne Notes on Agricultural Extension
- Journal Title Details:
- No. 12 : 81-88
- Notes:
- cited reference, The training of farmers to act as "counsellors' to other farmers who may need assistance to cope with problems of change was proposed. The evidence of similar ventures would suggest that the idea of employing non-professional counsellors as paid opinion leaders was unlikely to achieve results in the matter of farmers' welfare, although some non-professional extension aides make important contributions as members of existing extension and welfare services.
8. Getting information to the farms
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chartrand, R.T. (author), Carr, A.B. (author), and Miller, N.R. (author)
- Format:
- Journal article
- Publication Date:
- 1983-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00613
- Journal Title:
- Bulletin of the American Society for Information Science
- Journal Title Details:
- 9(3) : 10-12
- Notes:
- AgComm Teaching. Delmar Hatesohl Collection.
9. Information flows in research and extension : an alternative perspective
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Busch, Lawrence (author), Lacy, William B. (author), and University of Kentucky
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05446
- Journal Title:
- Rural Sociologist
- Journal Title Details:
- 3 (2) : 92-97
- Notes:
- Reisner, INTERPAKS, Information flow among research and extension organizations has traditionally been portrayed as emanating from the research system. An alternative perspective of information flow in the research and extension system expands the number of participants in the model to include farmers, agribusiness people, legislators, government officials, and scientists. This perspective adds three dimensions previously neglected: the researcher is seen as producing research in response to demands of clients; it is recognized that some clients have more access to the research system than others; diffusion is seen largely as giving certain clients what they initially requested. This perspective is illustrated by the information flows that must take place in sorghum research.
10. Perspectives on communicating 21st-Century agricultural innovations to Nigerian rural farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ejem, Agwu Agwu (author), Aremu, Charity (author), Ajakaiye, Olanrewaju O.P (author), Ben-Enukora, Charity (author), Akerele-Popoola, Oluwakemi E. (author), Ibiwoye, Tope Israel (author), and Olaniran, Abiola Folakemi (author)
- Format:
- Journal article
- Publication Date:
- 2023-01-19
- Published:
- Netherlands: Elsevier B.V.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12819
- Journal Title:
- Journal of Agriculture and Food Research
- Journal Title Details:
- Vol. 11
- Notes:
- 8 pages, This perspective paper reviews the existing research directions on agricultural extension programmes in Nigeria and highlights how they are incapable of diffusing enough knowledge to facilitate the adoption of 21st-century agricultural innovations and enhance sustainable practices among rural farmers. A key idea of this paper is to suggest a new direction of research that is oriented towards the quality, skills, and strategies of effective and efficient communication that the extension agents possess, and a two-way communication delivery, and accentuate how it is a panacea for effective diffusion of knowledge and adoption of agricultural innovations among rural farmers. The methodology was to review and compare bodies of literature from countries with the best agricultural extension and rural advisory services, particularly some countries in Asia, and show how insights from those countries can inform a new research direction in effectively communicating agricultural innovations to Nigerian rural farmers. Drawing on experiences from those countries, it was confirmed that Nigeria's extension system is not effective and efficient in communicating innovations in global agricultural practices to farmers in the rural areas, and research efforts in extension services in the country are still fixated on the role of extension agents as teachers to farmer-pupils and one-way communication delivery from research through extension to farmers, and the availability and ability to use communication channels. Based on the current challenges in farming and agriculture at large, there is a need to rethink the concept of extension in Nigeria, emphasize training of agents, acquisition of communication skills and adoption of a two-way communication delivery that recognises farmers as autonomous agents and co-designers of agricultural innovations and not just passive receivers. The value of this paper is that it is arguably the first attempt to chart a new perspective and communication delivery methods for research and practice in agricultural extension programmes in Nigeria.