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    Start Over Format Journal article Subject Term commercial organizations Subject Term marketing communication

    1. Blogging becomes a corporate job: digital "handshake"?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Needleman, Sarah E. (author)
    Format:
    Journal article
    Publication Date:
    2005-05-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29021
    Journal Title:
    Wall Street Journal
    Journal Title Details:
    245(105) : B1-B6
    Notes:
    More businesses are hiring people to write blogs. Author cites the efforts of an organic yogurt marketer.

    3. Communicating imperceptible product attributes through traceability: a case study in an organic food supply chain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lindh, Helena (author) and Olsson, Annika (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Sweden
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37273
    Journal Title:
    Renewable Agriculture and Food Systems
    Journal Title Details:
    25 : 263-271

    4. Consolidation in the North American organic food processing sector, 1997-2007

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Howard, Philip H. (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36385
    Journal Title:
    International Journal of Sociology of Agriculture and Food
    Journal Title Details:
    16(1) : 13-30

    5. Corporate communication actions in response to crises: empirical evidence in food fraud in Brazil

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Florencio de Almeida, Luciana (author), Valeria Rocha, Thelma (author), and Ribeiro da Fonseca, Marcio (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Brazil
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11088
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    10(5) : 458-472
    Notes:
    Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."

    7. How to make a grand champion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(5) : 22-23
    Notes:
    Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.

    8. How trust in institutions and organizations builds general consumer confidence in the safety of food: a decomposition of effects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    De Jonge, J. (author), Van Trijp, J.C.M. (author), Van der Lans, L.A. (author), Renes, R.J. (author), and Frewer, L.J. (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02961
    Journal Title:
    Appetite
    Journal Title Details:
    51(2) : 311-317