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    71. Understanding the U.S. generic advertising system and its role in information management among commodities and food systems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Ronald W. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35927
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    1(3) : 204-211

    72. Using a food-themed calendar to engage the public and promote Extension from field to fork

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Colgrove, Kayla (author), Henneman, Alice (author), and Franzen-Castle, Lisa (author)
    Format:
    Journal article
    Publication Date:
    2014-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06060
    Journal Title:
    Journal of Extension
    Journal Title Details:
    52(2) : 2IAW3
    Notes:
    3 pages.

    73. Using your head to build brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18382
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 20, 22
    Notes:
    Describes the development of the use of logoed merchandise, such as hats, in agricultural marketing communications. Includes advantages of the use of headwear in agriculture branding and marketing campaigns.

    74. Wholesale- and farm-level impacts of generic advertising: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zidack, Walter (author), Kinnucan, Henry (author), and Hatch, Upton (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05827
    Journal Title:
    Applied Economics
    Journal Title Details:
    24 : 959-968

    75. With record crop, pistachio group launches massive ad campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koger, Chris (author)
    Format:
    Journal article
    Publication Date:
    2020-10-25
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11944
    Journal Title:
    Packer
    Notes:
    Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.