12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
The OCIAC Update series is maintained in the Agricultural Communications Program records > "International" section > "OCIAC" file., Reviews the work of Robert E. Rhoades in articulating how the contributions of the agricultural anthropologist fit in with the contributions of other disciplines in the usual agricultural development project. Compares the anthropologist's contributions with those of the agricultural communicator.
Grunig, James E. (author), Nelson, Clifford L. (author), Richburg, Susie J. (author), White, Terry J. (author), and Professor of Journalism, University of Maryland; Professor and Chairman of Adult and Youth Education, Washington State University; Professor of Journalism, University of Maryland; Professor of Journalism, University of Maryland
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03020
Evans, Jim (author), Snowdon, Gail (author), and Snowdon: Extension Communications Specialist (Decision Data), University of Illinois; Evans: Head, Office of Agricultural Communications and Education, University of Illinois
Format:
Journal article
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05062
Adkins, Gale R. (author / Professor of Communications and Director of Radio-Television Research, Indiana State University, Terre Haute, IN) and Professor of Communications and Director of Radio-Television Research, Indiana State University, Terre Haute, IN
Format:
Journal article
Publication Date:
1983-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04503
Ritter, Ellen M. (author), Welch, Diane T. (author), and Ritter: Communications Specialist, Texas Agricultural Extension Service, Texas A & M University; Welch: Family Life Specialist, Texas Agricultural Extension Service, Texas A & M University
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03359
