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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
Journal Title:
Chicago Booth Magazine
Journal Title Details:
36(3) : 13
Notes:
Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Roberts, Michele (author) and Pettigrew, Simone (author)
Format:
Journal article
Publication Date:
2007
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36478
Journal Title:
International Journal of Advertising
Journal Title Details:
26(3) : 357-367
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Harker, Debra (author) and Harker, Michael (author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36489
Journal Title:
International Journal of Advertising
Journal Title Details:
27(5) : 910-915
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Livingstone, Sonia (author)
Format:
Journal article
Publication Date:
2005
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36482
Journal Title:
International Journal of Advertising
Journal Title Details:
24(3) : 273-296
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Goldberg, M.E. (author) and Gorn, G.J. (author)
Format:
Journal article
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20131
Journal Title:
Journal of Consumer Research
Journal Title Details:
9(3) : 200-205
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Huang, Rui (author) and Yang, Muzhe (author)
Format:
Journal article
Publication Date:
2013
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02217
Journal Title:
Journal of Public Policy and Marketing
Journal Title Details:
32(2) : 207-222
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Young, Brian (author)
Format:
Journal article
Publication Date:
2003
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36479
Journal Title:
International Journal of Advertising
Journal Title Details:
22 : 441-459
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ambler, Tim (author)
Format:
Journal article
Publication Date:
2006
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36480
Journal Title:
International Journal of Advertising
Journal Title Details:
25(2) : 137-156
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lee, Seow Ting (author) and Nguyen, Hoang Lien (author)
Format:
Journal article
Publication Date:
2013
Published:
Singapore
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08724
Journal Title:
Journal of Mass Media Ethics
Journal Title Details:
28 (4): 225-240
Notes:
TARES framework introduced in 2001 by Baker and Martinson: Truthfulness of the message, Authenticity of the persuader, Respect for the person being persuaded, Equity of the persuasive appeal, and Social Responsibility for the common good. Addresses the "notion of communication practitioner accountability toward the message receiver in persuasive communication." To pass the TARES test, a message must fulfill all five principles. This study revealed that "fast food ads in Singapore failed many ethical principles of the TARES."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kotz, Krista (author) and Story, Mary (author)
Format:
Journal article
Publication Date:
1994-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16684
Journal Title:
Journal of the American Dietetic Association
Journal Title Details:
94 : 1296-1300