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    Start Over Format Journal article Subject Term advertising Subject Term campaigns

    41. Advertising, information, and product quality : the case of butter

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
    Format:
    Journal article
    Publication Date:
    1991-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    73 (4) : 1195-1203
    Notes:
    This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.

    45. Agri Marketing's product of the year

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18732
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(9) : i4-i12
    Notes:
    Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.

    47. Agricultural issues on the ballot: a case study of the 1009 Ohio Issue 2 campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Hannah (author) and Rhoades-Buck, Emily (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01600
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(1) : 66-79

    50. Anatomy of a new product launch : how Pfizer mounted a marketing campaign to educate dairy farmers about Paratect

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyer, Kathy (author / Account Executive, Rumrill-Hoyt Inc., Rochester, NY) and Account Executive, Rumrill-Hoyt Inc., Rochester, NY
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01114
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(4) : 38-39
    Notes:
    AgComm Teaching