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    Start Over Format Journal article Subject Term advertising Subject Term buyer behavior

    2. "On her side": female images in Italian cinema and the popular press, 1945-1955

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cigognetti, L. (author) and Servetti, L. (author)
    Format:
    Journal article
    Publication Date:
    1996-10
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24646
    Journal Title:
    Historical Journal of Film, Radio and Television
    Journal Title Details:
    5(4) : 555-563

    3. "The more they listen, the more they buy": radio and the modernizing of rural America, 1930-1939

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24378
    Journal Title:
    Agricultural History
    Journal Title Details:
    80(1) : 1-16
    Notes:
    Emphasizes the impact of entertainment programming and advertising on the buying behavior of rural listeners.

    8. Advertising, information, and product quality : the case of butter

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
    Format:
    Journal article
    Publication Date:
    1991-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    73 (4) : 1195-1203
    Notes:
    This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.