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12. Lester A. Schlup
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1981-04-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06159
- Journal Title:
- Washington Post
- Journal Title Details:
- Final edition, Metro, B6
- Notes:
- Retrieved online via LexisNexis Academic, 2 pages., Obituary of former director, Division of Information Programs, Extension Service, U.S. Department of Agriculture, Washington,D.C. Helped form the Association of Agricultural College Editors (ACE).
13. Market research in Germany
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brandt, Karl (author)
- Format:
- Journal article
- Publication Date:
- 1936-07
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07471
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 1 (1): 35-39
14. Nonresponse bias for attitude questions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stinchcombe, Arthur L. (author), Jones, Calvin (author), and Sheatsley, Paul (author)
- Format:
- Journal article
- Publication Date:
- 1981
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07385
- Journal Title:
- Public Opinion Quarterly
- Journal Title Details:
- 45(3) : 359-375
15. Perceptions of trust: Communicating climate change to cattle producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Telg, Ricky W. (author), Lundy, Lisa (author), Wandersee, Cassie (author), Mukhtar, Saqib (author), Smith, David (author), Stokes, Phillip (author), and University of Florida Kansas State University Texas A&M University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10163
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(3)
- Notes:
- 14 pages; Article 5, via online journal article, The Cattle and Climate Conversations Workshop for Cooperative Extension and Natural Resources Conservation Service, the last activity funded through a multi-regional United States Department of Agriculture’s National Institute of Food and Agriculture (USDA NIFA) grant, took place in October 2016 in Denver, Colorado, for Extension and Natural Resources Conservation Service (NRCS) representatives in the Southwest and Mountain West who work extensively with cattle producers. The purpose of this study was to identify how Extension agents and NRCS personnel in this workshop viewed the issue of “trust,” as it relates to communicating the topic of climate change to cattle producers. Three focus groups, comprised of 29 attendees of the workshop, were conducted simultaneously at the end of the conference. Specific themes about trust included the politically charged nature of climate change, climate change data manipulation, negativity of media surrounding climate change, weathercasters getting predictions wrong, agriculture getting a “black eye” with the public, and participants’ relationships with cattle producers. Findings indicate varying levels of distrust, related to sources of information and influence on the topic of climate change, greatly impact how and whether Extension Service and NRCS employees actually talk “climate change” to cattle producers. Based on the study’s findings, it is recommended that for Extension and NRCS employees to talk about controversial issues, like climate change, it is important to create relationships with clients. In addition, communication and education professionals working with cattle producers should avoid politicizing the topic of climate change if they want climate-related programs to be accepted.
16. Public communication of soil conservation practices: a large-scale content analysis of wisconsin’s agricultural trade publications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chen, K. (author) and Shaw, B. (author)
- Format:
- Journal article
- Publication Date:
- 2022-02-10
- Published:
- USA: Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12612
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- V. 77, Iss. 2
- Notes:
- 14pgs, The adoption of soil conservation practices by farmers offers the potential to greatly improve soil health and water quality at large geographic scales. In considering the potential benefits of soil conservation practices to improve ecological outcomes on farms, it is important to ascertain where farmers get their information about soil conservation and what type of information they are exposed to and by whom. One primary way that farmers learn about soil conservation practices is via agricultural trade publications (ATPs). We conducted a content analysis using a computational text analysis method to analyze all the online soil conservation coverage from four influential ATPs in Wisconsin. We focused on 10 different soil conservation practices and found that the most frequently covered soil conservation practices were tillage, manure, and grazing. Additionally, we analyzed the thematic categories for how each soil conservation practice was covered in terms of agricultural, environmental and economic benefits. Generally, articles tended to mention environmental and economic benefits more than agricultural benefits across all soil conservation practices. We also unpacked the subcategories of environmental benefits using cover crops practice as an example to demonstrate how it was covered in terms of subcategories such as biodiversity, sustainability, climate change, water quality, and soil health. Our analysis also looked at how agricultural technology was featured in the stories about soil conservation and found that this category was regularly mentioned for each practice. Finally, we examined the message sources for stories on soil conservation and found that extension and the federal government were the most the frequently cited entities. We also discussed how this form of computational content analysis can provide longitudinal insights about trends in a particular soil conservation practice like cover crops, which showed a clear upward trend in coverage in ATPs for the time period studied. These nuanced content analyses provide insights into what types of thematic categories are featured about soil conservation practices covered in ATPs in Wisconsin. Advocates of soil conservation practices can use our results to determine if some practices could benefit from more attention in ATPs as well as which benefits and themes have received more media coverage. Additionally, stakeholders from entities that serve as different message sources can determine how their organizations are doing as the spokespeople for the soil conservation practices being advocated.
17. Public knowledge and trust of agricultural and natural resources organizations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Settle, Quisto (author), Rumble, Joy N. (author), McCarty, Keelee (author), and Ruth, Taylor K. (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08983
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(2) : 86-98
18. Racialized rhetorics of food politics
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schell, Eileen (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07025
- Journal Title:
- Poroi: An Interdisciplinary Journal of Rhetorical Analysis & Invention
- Journal Title Details:
- 11(1) : 1-22
19. Required reading: study sees need for updating co-op education publications, more mid-level materials
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bau, Margaret M. (author)
- Format:
- Journal article
- Publication Date:
- 2015-01
- Published:
- USA: U. S. Department of Agriculture, Washington, D. C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05840
- Journal Title:
- Rural Cooperatives
- Journal Title Details:
- 82(1) : 26-27
20. Restructuring a state nutrition education and obesity prevention program: Implications of a local health department model for SNAP-Ed
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wu, Helen W. (author), Backman, Desiree (author), Kizer, Kenneth W. (author), and Institute for Population Health Improvement, UC Davis Health System, Sacramento, CA, United States California Department of Health Care Services, Institute for Population Health Improvement, UC Davis Health System, Sacramento, CA, United States UC Davis School of Medicine, Betty Irene Moore School of Nursing, Sacramento, CA, United States
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA: Lippincott Williams and Wilkins, Inc
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08139
- Journal Title:
- Journal of Public Health Management and Practice
- Journal Title Details:
- 23 (1): e28-e36
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