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    1. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

    3. Psychological and socio-economic factors in design of agricultural programming in radio Teocelo, Veracruz

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martiñón-Martínez, Antolín Silvestre (author), Cruz-Lozano, Mario Alberto (author), Macías-López, Antonio (author), Pérez-Magaña, Andrés (author), Sánchez-Quintanar, Concepción (author), and Niño-Velázquez, Edilberto (author)
    Format:
    Journal article
    Language:
    Spanish
    Publication Date:
    2014
    Published:
    Mexico
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08751
    Journal Title:
    Ra Ximhai
    Journal Title Details:
    10(3) : 141-151

    4. Segmenting green consumers in the United States: implications for green marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Park, Jin Seong (author) and Lee, Jinhee (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11620
    Journal Title Details:
    20 : 571-589
    Notes:
    20 pages., Online via UI e-subscription, Findings of a nationally representative sample of U.S. adults identified four clusters of U.S. consumers with unique sets of beliefs and motives regarding consumer environmentalism.The clusters had varying responses to the industry's initiatives to protect the environment.