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    3. Technology trends in broadcasting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Provenmire, Jeremy (author)
    Format:
    Journal article
    Publication Date:
    2006-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24775
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(8) : 30-32
    Notes:
    Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.

    4. The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly or carry a big brand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Herbst, Kenneth C. (author) and Allan, David (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36493
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(2) : 213-222