James F. Evans Collection; Adapted from a presentation at the Symposium for Research in Agricultural and Extension Education; 1992 May; Columbus, OH. The symposium presentation was based on author's USDA publication, Cooperative extension roles and relationships for a new era : a new interdependence model and evaluation synthesis to foster work with other agencies and organizations. Springfield, VA : National Technical Information Service, 1990.
Examines adaptation as a dynamic diffusion of innovations process in which adopters change innovations according to their individual needs. Adaptation may be explained by three factors: (a) the differing interpretation of innovation components by individual adopters, (b) an individual's level of adopter innovativeness or readiness to accept change and [c] the generative learning process whereby an individual relates new information prior knowledge and experience. Adaptation may occur unconsciously at the beginning of the diffusion process. Those who study the adaptation process should begin at the initial awareness state when potential adopters are forming their opinions and ideas about an innovation. Author uses an example involving a group of Kalahari bushmen first considering a sample of soft drink that they are told can quench thirst.
Berque, Pascal (author), Toure, Ousmane (author), and Berque: GRET Exchange and Communication Department; Toure: Head, Inter-African Centre for Rural Radio Studies, Ouagadougou
Format:
Journal article
Publication Date:
1992-11
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06579
James F. Evans Collection, Rural radio. The term can conjure up broadcasts devoted to extension work, remote from the self-expression and needs of the population and closeted in a broadcasting studio to the detriment of the field -- a negative image which has been around for 10 years, ever since the sad revelation of the shortcomings of Africa's rural radio. Now that the media are diversifying and getting their freedom, it is time to do justice to rural radio, which is and will long be the African rural populations' main, if not only, source of information in their own language. A new-style rural radio is emerging. It is closer to the people, run from a network of regional and local stations, and will both involve the rural population and be open to the world at large. (original)
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
