Search

    Start Over Format Journal article Publication Year 1992 Subject Term promotion

    11. Marketing with issues : two prime examples reveal strategies for building customer trust

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gahm, Thomas (author / Director of public relations, Miller Meester Advertising, Minneapolis, MN)
    Format:
    Journal article
    Publication Date:
    1992-10
    Published:
    USA: Century Communications Inc., 6201 Howard Street, Niles, IL 60714
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06353
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (9) : 36-7
    Notes:
    James F. Evans Collection

    13. Prospects for promotion of 'wild' shrimp in japan: Implicati

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, S. C. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    Emerald Group Publishing Limited
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10173
    Journal Title:
    European Journal of Marketing
    Journal Title Details:
    26(10) : 32-51
    Notes:
    Via online journal., Recent developments in shrimp culture have resulted in the entry of high-quality, lower priced shrimp into the Japanese market, displacing the Australian product from its previously competitive position. The response of producers in Australia has been to form the Australian Prawn Promotion Association (APPA). An inspection of the literature suggests that demand-, product-, market-, and producer-related factors are thought necessary for successful promotion of agricultural and seafood products. In an attempt to analyze these factors, research was conducted in Japan in April and August 1991. Information for the study was gained from a review of the available literature and from interviews with the staff of a wide cross-section of companies and other organizations involved in the Japanese shrimp industry. It was found that: 1. the prospects of an APPA-style promotional campaign aimed at reducing the price elasticity of demand appear poor, and 2. there are few opportunities to differentiate Australian product effectively.

    15. The difference is more than academic : multi-faceted campaign boosts sales of mature product by focusing on benefits

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wehr, Wendy (author / Miller Meester Advertising, Minneapolis, MN)
    Format:
    Journal article
    Publication Date:
    1992-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06434
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (8) : 54-55
    Notes:
    James F. Evans Collection

    16. U.S. overseas market promotion: an overview of nonprice programs and expenditures

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ackerman, K.Z. (author), Henneberry, S.R. (author), and Eshleman, T. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14798
    Journal Title:
    Agribusiness
    Journal Title Details:
    8(1) : 57-78

    18. Wholesale- and farm-level impacts of generic advertising: the case of catfish

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zidack, Walter (author), Kinnucan, Henry (author), and Hatch, Upton (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05827
    Journal Title:
    Applied Economics
    Journal Title Details:
    24 : 959-968