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The difference is more than academic : multi-faceted campaign boosts sales of mature product by focusing on benefits

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wehr, Wendy (main author / Miller Meester Advertising, Minneapolis, MN)
Format:
Journal article
Publication Date:
1992-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90
Subject Term:
advertising, buying behavior, campaigns, consumer information, consumers, promotion
Notes:
James F. Evans Collection