food labels, AGRICOLA FNI 92002051, In the early stages of number coding for food additives it is essential to evaluate how well consumers can identify and interpret this system and assess their attitudes to its introduction. This was tested in a study when 502 consumers were interviewed by questionnaire in six Perth suburban supermarkets and the same questionnaire was mailed to 50 members of the Allergy Association of Australia living in Western Australia. Results reported in this paper indicate only a little over a third of the general public group were able to make use of the system correctly, whereas the majority of those with recognized allergies had no problem. The data showed that in general the uses of additives in food are misunderstood and that there is a need for consumer education, ideally with the shopping center as a venue. (original)
Jensen, Helen H. (author), Johnson, S.R. (author), Kesavan, T. (author), and Center for Agricultural and Rural Development and Department of Economics, Iowa State University, Iowa City, IA
Format:
Journal article
Publication Date:
1992
Published:
USA: East Lansing, MI : Department of Agricultural Economics, Michigan State University
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06672
James F. Evans Collection, Diet and health attitudes affect food consumption behavior. The National Dairy Board provided information on the benefits of calcium and dairy products in a 1985-86 national advertising campaign. A latent variable measuring consumer attitudes, constructed based on an ad tracking survey, is shown to have a positive effect on both the probability of dairy product purchase as well as the quantity of dairy products purchased. The consumption data were from the USDA "Continuing Survey of Food Intakes by Individuals." (original)
