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    Start Over Format Journal article Publication Year 1986 Subject Term advertising

    11. Community involvement helps a garden shop succeed in rural Kansas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loucks, Lois (author / Co-owner, The Garden Shop, Pittsburg, KS) and Co-owner, The Garden Shop, Pittsburg, KS
    Format:
    Journal article
    Publication Date:
    1986-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05106
    Journal Title:
    American Nurseryman
    Journal Title Details:
    164 (11) : 75-76, 80.
    Notes:
    AGRICOLA IND 87004737

    12. Demographic versus media advertising effects on milk demand : the case of the New York City market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, Henry (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA: Morgantown, WV : Northeastern agricultural and Resource Economics Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05282
    Journal Title:
    Northeastern Journal of Agricultural and Resource Economics
    Journal Title Details:
    15 (1) : 66-74.

    14. Effectiveness of generic milk advertising : a ten region study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McDonald, William F. (author), Ward, Ronald W. (author), and Ward: Professor, Food and Resource Economics Department, University of Florida; McDonald: Senior Vice President, Marketing and Economic Research, United Dairy Industry Association, Rosemont, IL
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA: New York : John Wiley & Sons
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06180
    Journal Title:
    Agribusiness
    Journal Title Details:
    2 (1) : 77-89

    16. Farm agencies field depression : agrimarketers favor promotions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Geiger, B. (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 61 Document Number: C01848
    Journal Title:
    Advertising Age
    Journal Title Details:
    (December 15, 1986) : 86MW
    Notes:
    "Agricultural marketers, rural advertisers and advertising agencies in the Midwest are feeling the effects of the depressed U.S. farm economy. Farm billings at the 50 largest agricultural agencies are projected to drop 11.5% in 1986. Farm advertisers increasingly are cutting back their ad budgets."