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    2. Advertising, promotion, and competition: a survey with special reference to food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Connor, John M. (author / National Economics Division, ESS)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08421
    Journal Title:
    Agricultural Economics Research
    Journal Title Details:
    33 (1) : 19-27
    Notes:
    James F. Evans Collection, This article surveys the theoretical and empirical literature on the economics of advertising during the last decade. The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare. Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indicators. Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle. (original)

    5. Marketing flows at Land O' Lakes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neiman, Janet (author)
    Format:
    Journal article
    Publication Date:
    1981-02-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18440
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(8) : 4, 80
    Notes:
    Features movement of farmer cooperative, Land O' Lakes, into consumer food products from earlier concentration on the agricultural supply side.