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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(2) : 10-27
- Notes:
- Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rutherford, Tracy (author) and Edgar, Leslie (author)
- Format:
- Journal article
- Publication Date:
- 2012
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00322
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 96(1) : 15-28
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Lamm, Alexa J. (author), and Rumble, Joy N. (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08980
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(2) : 46-58
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(2) : 7-18
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hall, Kelsey (author), Rhoades, Emily (author), and Agunga, Robert (author)
- Format:
- Journal article
- Publication Date:
- 2009
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36684
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 93(1-2) : 35-44
