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    Start Over Format Journal article Subject Term advertising Journal Title American Journal of Agricultural Economics

    4. Advertising, information, and product quality : the case of butter

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
    Format:
    Journal article
    Publication Date:
    1991-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    73 (4) : 1195-1203
    Notes:
    This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.

    5. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, R.R. (author / University of New England, Armidale, Australia), Piggott, N.E. (author / University of California, Davis), and Wright, V.E. (author / University of New England, Armidale, Australia)
    Format:
    Journal article
    Publication Date:
    1995-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09154
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    77(3) : 497-511

    6. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, R.R. (author), Piggott, N.E. (author), and Wright, V.E. (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14819
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    77(3) : 497-511

    7. Asymmetric information in product markets: looking to other sectors for institutional approaches

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ippolito, Pauline M. (author)
    Format:
    Journal article
    Publication Date:
    2003-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19140
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    85(3) : 731-736
    Notes:
    Examines the types of health- and nutrition-related claims made in food advertising in eight magazines, 1977-1997.

    8. Demand response to advertising in the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, N.E. (author / University of California, Davis), Chalfant, J.A. (author / University of California, Davis), and Alston, J.M. (author / University of California, Davis)
    Format:
    Journal article
    Publication Date:
    1996-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09155
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    78(2) : 268-279