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    Start Over Format Editorial Subject Term campaigns Subject Term media selection

    1. Making up the farm paper list

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1915-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16856
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(11) : 11-12
    Notes:
    Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."

    2. Media campaign for all seasons

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alvarez, Ramiro C. (author)
    Format:
    Editorial
    Publication Date:
    1981-06
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10078
    Journal Title:
    CARD News
    Journal Title Details:
    2(2) : 2
    Notes:
    This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois &gt; "International" section &gt; "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of Agriculture staged for rice (Masagna 99). Calls for research.