1. Building brands in rural India Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Rajan, R.V. (author) and Anugrah Madison Advertising Pvt. Ltd., Chennai, India. Format: Commentary Publication Date: 2005-11-09 Published: India Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29657 Notes: 5 pages.
2. The importance of marketing and branding Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Hill, Sarah (author) Format: Commentary Publication Date: 2018-03-30 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09223 Notes: Paulsen, Sioux Falls, South Dakota, via AgriMarketing Weekly. 2 pages.
3. The time to act is always now Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Hemus, Jonathan (author) Format: Commentary Publication Date: 2007-07 Published: UK: International Public Relations Association Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02956 Journal Title: Frontline Notes: Article ID: 183. 3 pages., Cites expensive brand erosion experienced by Cadbury (chocolate bars) because of a recall.