Via online issues. 2 pages., Author alerts readers to a move to "put the mapping for where service is needed in the hands of Connected Nation, a company representing big telecommunications companies."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35770
Notes:
"The Farm Journalist"series via online. 2 pages., Discusses agricultural journalists' use of new information technologies. "The challenge is not that of attempting to use all available technology but of selecting those parts offering the highest probability of working best for us."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30262
Notes:
7 pages., "If more of our news is going to be produced by non-traditional sources - like NGOs who have an interest in promoting their own agenda - how can news consumers sort through their sources and figure out who to believe?"
Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Perspectives on USDA recommendation for staff members to refer to "climate change" as "weather extremes" and "climate change adaption" to "resilience to weather extremes."
Gifford, Claude W. (author / Director, Office of Information, U.S. Department of Agriculture)
Format:
Commentary
Publication Date:
Circa 1973
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10748
Notes:
2 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Emphasis on writing public information that is readable and understandable. Cites an example of a proposed news release from the deputy of one USDA agency. It contained a 68-word sentence found not understandable.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36925
Notes:
Via SciDev.net. 2 pages., Director of the non-profit media organisation, TVE Asia Pacific, argues that "the media and development organizations are currently part of the problem."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23814
Notes:
Via Poynteronline. 3 pages, Author argues that "journalism on a smaller scale provides a bigger opportunity to connect with (and answer to) readers and viewers." Cites an experience in which a reporter at a small daily newspaper on the coast of rural North Carolina told her readers that the water was polluted with cancer-causing chemicals and that city leaders had known about the pollutants for many years without doing anything. She received a Pulitzer Gold Medal for Meritorious Public Service, but a hostile reception, locally, by people upset by the uproar she had caused in the community.
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Author introduces reasons why top-down management and decision making generally results in ineffective extension systems. Also addresses reasons why resistance to organizational change is so persistent and difficult. "Huge benefits will come from changing to a decentralized system that fosters acceptance of responsibility through incentives and provides for local programming through involvement and interaction with the clientele."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00483
Notes:
E-mail message via Wayne Swegle. 3 pages., Comments related to recent release of a Washington D.C.-based agriculture reporter by the Des Moines Register newspaper.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29643
Notes:
3 pages., "In the place of our journalism becoming development journalism in the sense defined above, it has become 'envelope' journalism based on envelopes with press releases reaching newspaper offices."
1 page., Author expresses concerns about disappearance of trustworthy news content and urges agricultural readers to be "cautious in whom you trust and what you believe in the 24/7 news cycle. We deserve to know all sides of a story, not just the one that the 'conservative' or 'liberal' media outlet wants you to believe."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23635
Notes:
CBC News via AgBioView via Food Safety Network. 2 pages., Questions accuracy of results of a recent research report by a Russian brain researcher indicating that genetically modified feed caused death of animals.
Perspectives on the role of an ethical public communicator in "this toxic political situation called the environmental debate." Author concludes that in this information environment "the real ethical issue lies with us - the informed citizenry. An ethical citizenry would be rhetorically savvy in order to make sound choices about their local economies and their global environment."
Via online. 1 page., Author notes how some journalists are now given the freedom to produce stories with the angles they prefer rather than provide objective and balanced reporting.
Maru, Ajit (author) and International Association of Agricultural Information Specialists
Format:
Commentary
Publication Date:
2009-01-16
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28709
Notes:
IAALD web site. 4 pages., Author describes the diminishing "value added" role of the "brick and mortar" library. "The Libraries and Centers as they are now may not exist."
