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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Waugh, Frederick V. (author) and Beckman, Theodore N. (author)
- Format:
- Book review
- Publication Date:
- 1938-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07513
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 3 (3): 299-301
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Converse, P. D. (author)
- Format:
- Book review
- Publication Date:
- 1938-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07480
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 2 (4): 332-333
