- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Converse, P. D. (author)
- Format:
- Book review
- Publication Date:
- 1938-04
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=25891581&site=ehost-live
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07480
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 2 (4): 332-333
- Subject Term:
- books, cooperative advertising, crops, dairy, distribution, educational media, farm products, financial management, livestock, markets (selling), opinion, policies, students, and teaching aids
