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    1. Controversies in managing competencies: the case of development and launching new functional food products

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    2. Influence of the halal certification on food product advertisements in Malaysia

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    3. Is fresh milk powdered milk? The controversy over packaged milk in Vietnam

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    4. Is there a real health versus tast or price controversy in food marketing? The case of functional foods

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    5. Markets to support sustainable food production: potentials and challenges of alternative provisioning

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    6. Performance-based labeling

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    7. The labels in agriculture, their impact on trade and the scope for international policy action

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