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    1. A tale of two case studies: comparing Coca-Cola's divergent corporate social responsibility initiatives and the resulting ethical implications

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    2. Battle of the blogosphere: Monsanto versus the world

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    3. Good journalism, that's all

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    4. In distrust of merits: the negative effects of astroturfs on people's prosocial behaviors

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    5. The effort of non-stereotypical gender role advertising on consumer evaluation

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