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2. California Raisins
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Book chapter
- Publication Date:
- 2002
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18104
- Notes:
- Pages 184-185 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the "I heard it through the grapevine" campaign of the California Raisin Board during the 1980s featuring animated clay figures, via a new process Claymation.
3. Chick-fil-a
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Black, Baxter (author)
- Format:
- Book chapter
- Publication Date:
- 2002
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17011
- Notes:
- Pages 83-84 in Baxter Black, Horseshoes, cowsocks and duckfeet. Crown Publishers, New York. 262 pages., Comments on the competitive advertising approaches used to promote consumption of dairy products, beef, pork, chicken and turkey.
4. Elsie the Cow (Borden's Dairy Products)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Book chapter
- Publication Date:
- 2002
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18102
- Notes:
- Pages 82-84 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the Elsie the Cow campaign by Borden, beginning in the 1930s. By 1997 Borden had become primarily a chemical company and sold its dairy business to Mid-American Dairymen, which changed its name to the Dairy Farmers of America (DFA). DFA has rights to the Elsie and Borden trademarks which are used on DFA products.
5. Got milk?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Book chapter
- Publication Date:
- 2002
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18105
- Notes:
- Pages 202-204 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the "Got milk?" campaign by the California Milk Processor Board during the 1990s.
6. Profitable agricultural advertising
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
- Format:
- Book chapter
- Publication Date:
- 1959
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04328
- Notes:
- In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 322-355