Candel, Math J.J.M. (author) and van Trijp, Hans C.M. (author)
Format:
Book chapter
Publication Date:
1997
Published:
Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20440
Notes:
Pages 201-215 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.